Ten Ways to Get Referrals to Your Business
Referrals are one of the most effective of all business strategies. Did you know that 80% of people rely on the recommendations of family and friends to make business decisions? Word-of-mouth marketing doesn’t only create solid leads; it also builds a positive reputation in the community.
Unfortunately, drumming up consistent referrals is a challenge for many businesses. So what are some ways to use networks of associates to improve referral numbers? This article will give you ten ideas to increase your referral numbers and get more sales!
How to Get More Referrals for Your Business
Confidence is Key: Lose your fear of asking for referrals. Be confident in your product or service! Self-promotion doesn’t have to be gimmicky. When you complete a project, as your client if they know of anyone else who may need similar work. Let them know how much of your business depends on referrals and repeat customers.
Customer Loyalty: Those repeat customers we just mentioned will be one of your most significant referral resources. Consider implementing a points-based system to make your customers feel valued and encouraged to come back.
Join a Referral Network: Either informally or formally, team up with complementary businesses to swap referrals. Remember to vet the quality of your teammates, though. Unless you’d recommend them to friends or family, it’s best not to include them in your network.
Express Appreciation: Any time someone refers to you, be sure to recognize them! Anything from a phone call to discounted future service goes a long way.
Go Above and Beyond: Stand out from your competitors and give your clients something great to share with their friends. If someone is happy with your work, ask them to pass on the word! This one probably goes without saying, but hold your work to the highest standard.
Create Referral Incentives: Prizes, discounted products and services, and coupons are all examples of great referral incentives. Include a link on your website for referral forms with a list of offers and incentives for your clients to share your business.
The More They Know, the Better: Give your clients more information about your business. You may think they know all the services and products you offer, but don’t assume. The more they know, the more they can share with others.
Utilize Social Platforms: Keep your Facebook and LinkedIn profile current and stay engaged. Developing contacts and increasing internet engagement will raise your public profile. People would rather do business with someone they know than a total stranger. A strong social media presence will help your business be familiar with it. Never underestimate the power of the “share” button.
Return the Favor: Keep track of your referrals and be sure to reciprocate, when you feel they’re the best for the job.
Get to know your Suppliers: Join forces with mutually beneficial companies. Let them know what your company does. They may pass on the word.
Join the Biggest Business Referral Network in Dallas Today!
Need more networking ideas? If you or someone you know would like to share their business with others, meet like-minded professionals, or increase business visibility, you are in the right place! Become a member today or check out our upcoming events right in Dallas, TX. We’d love to have you at ProNet, The Professional’s Referral Network.