Despite the Pandemic, Halloween 2020 is Still On - Retail Statistics & Networking Groups Near Me
It’s that time of year again! The weather is cooling down, autumn leaves are beginning to fall, and kids everywhere are gearing up to dress as their favorite superhero, princess, or goblin. That can only mean one thing - it’s Halloween!
For business owners, Halloween is an opportunity to engage with the community, offer themed promotions, and get the word out about their product or business. With around 70% of Americans planning to participate in Halloween in the years preceding 2020, it comes as no surprise that getting engaged with this fun-filled holiday is good for business - networking groups near me.
Halloween Retail Statistics
Halloween has become a true retail bonanza. In fact, it has been said that Halloween has increased in popularity so much that it falls second only to Christmas in terms of total consumer retail spending.
Thanks to social media influencing, The National Retail Federation says that consumers spent $8.8 billion on Halloween in 2019, a near record. This sounds about right, considering the expensive costumes for adults and childrens, pumpkin patches, haunted houses, decorations, Halloween parties, candy, and other spooky activities.
Shoppers in the survey reported they spent an average of $86.27 preparing for the scary holiday, compared to an average of compared to an average Halloween spend of $74 in 2015 - networking groups near me.
Despite the pandemic, Halloween 2020 is still on
2020 might have been a frightening start to the new decade, but the NRF says that won’t stop consumers from celebrating a holiday where they can escape from fright in real life.
Despite COVID-19, consumers anticipate new ways to celebrate Halloween. Although the autumn holiday may look a little different than seasons past, consumers are finding new ways to mark the occasion. Of the 148 million U.S. adults who plan to celebrate Halloween, safe at-home activities ranked highest: 62 percent will hand out candy, 53 percent will hang spooky decorations, 46 percent plan to carve pumpkins, and 18 percent will dress up their pets.
Although Halloween participation is down 10% from last year, planned spending per person is expected to increase, with the average consumer spending $92.12 on Halloween-related activities. As a whole, Americans are expected to spend $8.05 billion on the October holiday.
What Halloween stats tell us about the upcoming holidays
What can Halloween statistics tell us about the upcoming holidays? Despite everything going on in the world right now, consumers plan to celebrate, even if it means finding untraditional means.
“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said.
With this in mind, it’s important for businesses to come up with creative ways to meet shopper’s celebration needs and cultivate special memories as they spend more time at home.
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