Ways to Prepare Your Business for Summer
Summer is just around the corner and while that brings the excitement of warmer weather and more sunshine, it can also bring some worries to business owners or managers. For some businesses, summer is their best selling time of the year. However, most businesses are not that lucky and their sales tend to dive a bit during the warmer months. Some things you’ll have to consider are seasonal employees and vacation requests. Here are a few tips to help you and your business prepare for the summer months.
1. Talk to your team
Summer is an easy time to get carried away and to lose track of what important in your business. Making sure that your employees know exactly what is expected of them is important. It doesn’t matter if these are freelancers, remote workers, or dedicated employees, make sure everything is crystal-clear.
A big issue with business in the summer is having low staffing. During the warmer months, people take vacations. There is nothing wrong with your employees taking a vacation, but you need to know in advance when they will be gone. Knowing this can help your prepare for what to do while they are away. Speaking of low staffing in the summer...
2. Staff seasonal employees
Summer is a hard time during the year because many people take vacations. A way to combat that low staffing issue is by hiring seasonal employees. Temporary employees can help you meet your business goals without the added cost it takes to hire a permanent employee.
Depending on your business, high school and college-aged people are great for seasonal hires. They are usually on break from school and are relatively inexpensive to hire. Consider reaching out to schools in your area to find some great temporary employees.
3. Hold off on huge projects
Unless you are part of an industry that thrives in the summer, like tourism, hold off on huge projects. Since the summer months tend to make less in sales for a lot of businesses, it is a great time to save your money.
However, this doesn’t mean you should slack off during the summer months. Since you might not have any new marketing campaigns going out or any huge projects, it is the perfect time to plan for future ones.
4. Revisit your business goals
Summer can hold a lot of unused time and it’s best to use that time well since you get very little in the upcoming holiday season. Use this downtime to track your short-term and long-term goals and make sure you’re on track to reach your goals.
This is also a great time to update your social media profiles. Check to make sure all your information is up to date and accurate for the season.
5. Invest in your business
Invest in your business’s growth this summer. Look for opportunities to engage with your local community or connect with other businesses. Business networking events near me are a great way to meet like-minded individuals and pass around referrals during the summer months. If you’re in the Dallas area, check out ProNet, the Professional’s Referral Network. We meet every Thursday morning at 7 am at Crossroads Diner 17194 Preston Rd #101, Dallas, TX 75248. Check out our current members and learn how you can become a member today.
Want more great business tips? Follow ProNet, the Professional’s Referral Network for monthly networking tips and business networking events near me.