Happy Father’s Day from ProNet!

What do you buy a father who has it all? It’s a question that spouses, children, and grandparents ask each year in June. With only days away from Father’s Day businesses try to creatively answer this question to market their product and promote their services. 

When it comes to gift-giving holidays, the ultimate goal is to stimulate sales and boost profits. As a business owner, one of your most important roles is to look for reasons to reach out to your clients and customers to offer them incentives to visit your store or website and make a purchase. 

Here are 7 Father’s Day marketing ideas that will help get those wheels going and on your way to earning lifelong customers. Don’t forget to join our professional networking events near me for more great tips! 

Father’s Day Marketing Ideas

1. Gift Guide. Make the gift-buying process easier on your clients and customers by giving them an easier, better buying experience for the father in their life. Create a gift guide or selections based around common interests. 

2. Combine Offers. Make Father’s Day just a little more special this year with a combination of products or services. Offer a discount or team up with other businesses with complimentary services your clients can benefit from. 

3. Get Creative with Events. Father’s Day centers around children of all ages and their parents. Allow children to choose a low-priced gift for Dad at a discount while their caretakers and spouses shop for a more expensive gift. 

4. Give Something Tangible. You may offer a service, but you can still create something attractive and tangible for spouses and children to give the Dad in their life. For example, if you offer golf instruction, include a free golf related gift with the purchase of golf lessons. 

5. Say Thank You. Take the time to recognize past clients or customers who are fathers themselves with a special invitation, thank you card, or gift. This will encourage the likelihood of repeat business and referrals. 

6. Host an Event for Fathers. Host an event for fathers at your location. Be sure to make it kid-friendly and big to drive traffic and interest from the community. 

7. Free Gift Wrapping. Offer free gift wrapping for purchases. This is convenient and welcome to spouses with limited time to sneak away to wrap gifts and busy children. 

8. Offer a Referral Discount. Professional networking events near me can give you high-quality referrals. Encourage even more word-of-mouth business with a special Father’s Day referral discount. 

Do you love these ideas and want to learn more about marketing your business and earning high-quality referrals? Join ProNet, the Professional’s Referral networking. We host high-quality professional networking events near me.